Web Content Strategy - The All New Firstcitizens.com

First Citizens Bank
Bringing a legacy organization into the 21st Century on the front end, and instituting a first-ever CMS on the back end.

I joined the First Citizens Digital Strategy and Optimization team at the outset of its dotcom modernization project with the expressed goal of producing a world-class website while migrating it to a CMS. I supported this project by developing content strategies to engage First Citizens prospects. This not only included high-level strategy and content workflow management, but also the in-the-weeds copywriting of more than 100 product pages. The new content strategy built upon the brand’s legacy voice and tone while making it more conversation, approachable and accessible as well as optimized for search.

Website created with Blue Acorn, among other partners