Content is everywhere.
Your business is digital—every interaction your customers, users, and employees have with your brand involves content. Make the right impression with the right content strategy. That’s where I come in.
Building Relationships With Content
Relationships still drive business, those relationships have simply become digital. My expertise in content sits at the intersection of people and relationships, and the words we use to communicate in those relationships.
Customer Experience
It’s no longer a bank teller or lender who begins the relationship with the customer (can you tell I’ve been in finance for a few years?). These days, content is most often the vehicle for a customer or prospect’s first touchpoint with your brand. That’s a lot of weight on the shoulder of words—make sure you get them right.
User Experience
Whether they’re checking their bank balances, onboarding to your platform or trying to chat with a representative—every interaction of a user’s experience is driven by content. Experience design without content is purely ornamental. The content is guiding the user, so make sure it’s guiding them easily, concisely, and in a voice that represents your brand.
Employee Experience
Businesses have finally learned that employees are their most important customers. They deliver whatever goods or services are driving revenue. Their experience should be as seamless as the experience you provide your customers, whether that’s in the emails you send, how they access benefits or the training you provide them to sharpen their skills.